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“NOT NORMAL” – MINI brand campaign
Jun 17, 2013 - 9:31 AM - by Nathan
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Unconventional, high-energy campaign enters next phase

Munich. The new MINI brand campaign got underway in June under the already established “NOT NORMAL” claim. The global campaign conveys the brand's individual, high-energy attitude to life and highlights the strong emotional and personal connection between driver and MINI. “NOT NORMAL” focuses on MINI's strong, independent character. The campaign, which integrates the full range of MINI products, will be rolled out worldwide through all communication channels.
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